End of Year Appeal Campaign Emails
12.27.22 EOY 1
Subject: Will You Help End Youth Homelessness?
Preview: Young people deserve a home for the holidays.
Hello <Salutation>,
As this year comes to an end, young people will be seeking warmth and stable shelter more than ever.
Will you make the hope of a stable home a reality for even more young adults with a donation today? All gifts will be matched dollar-for-dollar, up to $60,000 thanks to Heartsprung Fund WA through the end of the year!
The young people we serve remind us that hope must be at the center of our work. Every year the New Horizons community works tirelessly to realize the hope of stable housing for hundreds of unhoused young people.
Sincerely,
Rob Stewart
Executive Director
12.29.22 EOY 2
Subject: Your Gift Is a Blessing
Preview: Make a difference for young people by the end of the year!
Hi <Salutation>,
Here at New Horizons, we are focused on the great work ahead of us. This winter, nearly 1,300 young adults experiencing homelessness in King County are looking to get off the streets and into stable housing.
<Salutation>, can we count on you to help provide a warm, welcoming space for unhoused young people with a gift today?
All gifts will be matched dollar-for-dollar up to $60,000 thanks to Heartsprung Fund WA through the end of the year!
Together, we can make a difference in the lives of so many young people looking to your support for a fresh start.
Sincerely,
Rob Stewart
Executive Director
$25 helps one young person get an outfit to wear at job interviews.
$100 provides three nights of shelter for a young person.
$250 provides a meal for every young person at New Horizons for a night.
$500 flies a young person home to be stably united with their family.
$1,000 runs the New Horizons’ shelter fully for an entire night.
12.31.22 EOY 3
Subject: Give the Gift of Safety and Warmth Before Midnight!
Preview: Your support means stability for a young person today.
Hello <Salutation>,
The end of 2022 is just hours away. There is still time to make a gift that will immediately and noticeably impact young people looking for safe shelter from the streets.
Please consider making a gift now to ensure that unhoused young people in Seattle are supported and not forgotten in their pursuit of stability. All gifts will be matched dollar-for-dollar up to $60,000 by Heartsprung Fund WA, so your gift will go twice as far!
[MAKE A GIFT button] (link: https://bit.ly/nh22home)
When you donate, you are providing more than shelter. Your gift gives access to safety, clean clothes, a warm meal, and positive relationships. Every young person is seen and loved by God, and it is our privilege to walk with them towards stability.
Sincerely,
Rob Stewart
Executive Director
$25 helps one young person get an outfit to wear at job interviews.
$100 provides three nights of shelter for a young person.
$250 provides a meal for every young person at New Horizons for a night.
$500 flies a young person home to be stably united with their family.
$1,000 runs the New Horizons’ shelter fully for an entire night.
1.03.23 EOY 4
Subject: Thank you for making this year a success!
Preview: You made a lasting difference by giving this year.
Hi <Salutation>,
Our year-end campaign was a huge success! Together, we raised xx,xxx, plus an additional $60,000 from Heartsprung Fund WA’s gift match! Because of you, the young people in our community who are experiencing homelessness will continue to access basic needs, gain stability, and find permanent housing.
This year, 144 young adults exited New Horizons to housing. Because of your gift and partnership, we believe that our impact will only grow.
Thank you for being a member of this community and fighting with us to end homelessness one young person at a time in 2022. The work is far from over, but there is always room to celebrate these undeniable successes!
Blessings,
Rob Stewart
Executive Director
“More Warm Beds” Capital Campaign Email Series
2.15.24 Email 1
Subject: We Need More Warm Beds!
Preview: Help us stop turning young people away.
Hello {First Name}
Park benches, public bathrooms, and storefronts should not be beds. When our shelter is full, we turn young people away to cold, rainy, and dangerous nights on the streets.
[MWB Banner]
The More Warm Beds Campaign (linkto: https://secure.givelively.org/donate/new-horizons-ministries-nhm/more-warm-beds) will expand our shelter from 30 to 35 rooms and bring more young people inside.
[Door Icons]
We need our community to help us raise $80,000 over the next two weeks to make this a reality. Thanks to a gift from Pattison General Contractor and a generous anonymous donor, the first $40,000 will be matched dollar-for-dollar.
Button: Give More Warm Beds (linkto: https://secure.givelively.org/donate/new-horizons-ministries-nhm/more-warm-beds)
We need your help to stop turning young people away! Giving today gives us the support we need to expand.
[Photos]
2.22.24 Email 2
Subject:
Preview:
If our shelter fills up tonight, we will have the painful job of telling young people waiting in line that there is no space for them.
We are expanding from 30 to 35 beds to stop turning anyone away to a night on the streets. By giving to the More Warm Beds Campaign, you are helping us guarantee that everyone who comes to our door will have a space to sleep at night.
Button: Give More Warm Beds
Make a gift today to make this dream a reality! The first $40,000 will be matched through the generosity of Pattison General Contractor and a generous, anonymous member of the New Horizons community.
2.27.24 Email 3
Subject:
Preview:
A gift today will make shelter a reality for a young person seeking safety at night. Help us get more warm beds for young people.
We know benches, storefronts, and sidewalks should never be someone’s bed. That unimaginable reality for many of us is something young people will have to face without enough space in our shelter.
Button: Give More Warm Beds
The first $40,000 will be matched dollar-for-dollar by Pattison General Contractor and an anonymous member of the New Horizons community. We need your help to raise $80,000 that will make the dream of 35 beds in our shelter a reality.
2.29.24 Email 4 – Thank you
Subject:
Preview:
With your help, we raised xx,xxx plus the $40,000 match from xyz, for a total of xx,xxx! Your generosity is going to make the reality of shelter for more young people possible!
Soon, we will start construction to expand our shelter from 30 to 35 beds. We can’t wait to share updates about the exciting changes we get to make because of you.
If you haven’t made a gift to give us more warm beds, there is still time to give! No young person should be forced to sleep outside on the dangerous, cold, rainy streets. You have the power to change that in our community.
Button: Give More Warm Beds